Logo The top element reminds us of a football ball together with the sputnik’s shape. As you can see, Russia’s space adventures and achievements were a true theme. The colours red, gold, black and blue reflect the centuries-old techniques seen in world-renowned Russian art dating back to the earliest icon paintings. Mascot • Zabivaka Zabivaka, whose name means “the one who scores” in Russian is described as “charming, confident and social”. He has taken to wearing sports glasses when he’s in action; he believes they give him special targeting pow...
Logo The logo is titled “Inspiration.” Its colors symbolize the ecology of the host nation; tropics (green) and beaches (gold). They are also colors of the Brazilian flag. The five fingers can represent Brazil’s five World Cup victories. Three hands are raised to form the trophy and animate together for interstitial broadcast elements. The hands are meant to welcome everyone to the tournament but also evoke cheering and coming together of people. This is the first World Cup logo designed with kinetics in mind. Mascot • Fuleco Fuleco is a cartoon armadillo, modelled on t...
Logo The slogan for the 2010 World Cup was “Ke Nako. Celebrate Africa’s Humanity.” The graphic identity features a black silhouette of a bicycle kick with African colors throughout. Ke Nako simply means ‘it’s time.’ And indeed Africa’s time had come to use the 2010 FIFA World Cup to change perceptions of Africa and reposition the continent in a positive light with South Africa as the theatre and Africa the stage. Mascot • Zakumi Zakumi is a leopard, a common animal found in South Africa. Called Zakumi, he is a friendly green haired yellow leopard...
Logo The slogan “time to make friends” is articulated graphically in an identity portraying emotions of joy and exuberance. Two of the faces are formed from a “06.” The theme reflects our increasingly connected planet and embodies the higher aspirations of the game to bring people together. Mascots • Goleo VI and Pille 2006 saw the return of the lion, this time wearing a Germany shirt with the number 06 and no pants! He also had a talking football named Pille. Goleo is a portmanteau of the words «goal» and «leo», the Latin word for lion, wh...
Logo Contemporary graphic articulation of the World Cup trophy itself evokes multiple meanings; unity between host nations, forward movement, the literal inbounding of a ball. Mascots • Ato, Kaz and Nik This was the first tournament to have more than one mascot, in fact they had three. Ato, Kaz and Nik were orange, purple and blue futuristic, computer-generated creatures. They also had their own sport - «Atmoball» (a fictional football-like sport). The three names were voted for online and at McDonald’s outlets in the host countries. Poster Because the tournament was to...
Logo This logo is rendered in French national colors and shows the football rising over the France on the Earth’s horizon as if it is the sun. Mascot • Footix The 1998 mascot was a rooster, one of the national symbols of France. It has the words «FRANCE 98» on its chest, with its body mostly blue, like the host’s national team shirt. The name Footix is a portmanteau of «football» and the ending «-ix» from the popular Astérix comic strip. Poster The France 1998 organising committee ran a poster design competition, which was won by Nat...
Logo This bold, graphic logo represents both the host nation and the movement and energy of the sport simultaneously. Mascot • Striker The mascot chosen by the US public for USA ‘94 was a dog, which is a common US pet animal. Striker wore the red, white and blue US colors with the words «USA 94». Poster New York artist Peter Max’s career was peaking at the time he was chosen to create a poster for the 1994 tournament. Space was again a theme, with the floating footballer putting a ball into orbit. This, the artist said, was to represent the universal appeal of the...
Logo The logo utilizes the colors of the Italian flag in relation to custom stencil typography to create an implied three dimensional graphic field. Mascot • Ciao This was a different looking mascot, a stick figure player with a football head and an Italian tricolor body. The red white & green blocks of the body made it look like it was made from lego. Its name is an Italian greeting. Poster The artful tradition in World Cup posters continued with the appointment of stalwart Italian artist Alberto Burri to create this. They probably didn’t expect him to use a digitally elongate...
Logo The mark visualizes “the world united by ball” slogan by featuring both sides of the globe. The inline typography references the famous Lance Wyman 1968 Olympic identity, as well as the 1970 World Cup typography, also both hosted by Mexico. Mascot • Pique Following the fruit and vegetable theme from the previous tournament, the mascot of Mexico 1986 was a jalapeño chili pepper, which we all know is a characteristic of Mexican cuisine. The chili also had moustache and was wearing a sombrero. Its name comes from picante, Spanish for spicy peppers and sauces Poster A...
Logo The central portion of the logo is simplified into two fundamental elements: the Spanish flag and a football. Mascot • Naranjito The 1982 mascot was a small orange, a typical fruit in Spain, with a big grin. He was wearing the kit of the host’s national team. Its name comes from naranja, the Spanish word for orange, with the diminutive suffix «-ito». Poster Catalan artist Joan Miró painted the image. The Surrealist had once called for the assassination of painting and, if that was the brief, he did a fine job with this footballer. Nevertheless, his powerful ...
